Anne Parkin

Lead Consultant
Aon Global Risk Consulting

On the Go and in One Go with iPads

Consultants leap into 3G technology and turn around site surveys in record time.

When a management company in Abu Dhabi wanted surveys of 750 of its buildings done in six months, standard assessment processes wouldn’t come close to delivering results on such a tight schedule.

« Generally when you do a property survey on various facilities you go out and do the survey and then you can spend as much as 10 to 20 days doing various reviews and preparing a report, » said Anne Parkin, lead consultant at Aon Global Risk Consulting.

But the prospective Abu Dhabi client made it clear it couldn’t afford to wait that long.

Enter the Apple iPad 3G technology, which had just come onto the market. Parkin eyed the iPad and saw it as a godsend. « The iPad had just come out and everybody was talking about it, it was everywhere, and I thought it would be great to utilize this technology, » she said.

« What happened was that I was brainstorming with our account executive and I said to him it would be great if we could go out and do this work onsite with iPads, and then basically as soon as we finished doing the surveys onsite we would be able to send the report through to the client, » Parkin said.

The account executive bought into the idea and soon so did the client, who wanted detailed information to help plan improvements to buildings for the next 10 to 20 years. « The client was very excited about being on the cutting edge of technology, » Parkin said.

« The unique thing we were doing in the Middle East was gathering basic information so we didn’t need to do the formal reviews we normally had to prepare, » she said. « So basically we were able to provide the client with the information as soon as we left the site, which is really a unique thing when you’re doing risk-control reports. »

This process was saving money as well as time because Aon didn’t have to write down the information twice– »we didn’t have to write it down in a notebook and then go back and write it down on a computer, » Parkin said. « You can get it done on one go. That was the main reason the client selected us, because we were forward-thinking enough to use new technology to save time and money. »

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Paul Budde

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September 15, 2011

Copyright 2011© LRP Publications

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Job-Specific Approach


With Heller’s guidance, SCE chose the WorkSTEPS program, which had a post-job offer testing approach designed to be job specific by matching workers’ functional capabilities with the essential job functions. Among other things, WorkSTEPS also would certify SCE’s in-house medical staff to be able to perform testing at corporate headquarters.

As a success gauge, SCE used the metric of reduced and/or avoided injury costs. Since the pilot program launched in 2009, approximately 550 post-offer candidates have been tested (nine job candidates did not stay with the company as a result of testing). And while pilot expenses were approximately $96,000, the estimated savings relating specifically to reduced workers’ compensation and/or disability claims and wage-replacement benefits totaled $800,000.

« The thing that is important is Heller works in a highly regulated industry, » said John Koval, an account executive with Sedgwick CMS, who works directly with Heller. « With that as the context, every program Heller tries to implement has to have oversight and approval. She not only has to sell it internally, but to regulators as well. That’s a real challenge. »

Koval said that Heller’s innovative nature, vision and willingness to take the risk associated with implementing a new program actually not only has saved the company money, but also has served to lower risk by supporting safety on the job.

« Most of all, she recognizes that an employee’s ability to safely perform the job is as much a job requirement as technical expertise, » Koval said.

– Tom Starner

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September 15, 2011

Copyright 2011© LRP Publications

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Responsibility Leader&reg: Dr. Susan Heller


This Doctor is Always In

Dr. Susan Heller, corporate medical director with Southern California Edison, implemented post-employment testing at her company’s corporate headquarters to determine whether employees were physically able to perform the job that they had been hired to do.

Her goals were to reduce workers’ comp claims and support the overall health and productivity of the workforce.

This task was especially important because Southern California Edison was about to embark on a massive upgrade of its transmission lines and an investment in green technology.

Heller assembled a corporate team that developed a three-step program that included a post-job offer medical history review, physical examination and job-specific testing.

Her program was innovative because it complied with the Americans with Disabilities Act since it was implemented post-job offer. It’s a simple distinction, but it had big ramifications: $96,000 in testing expenses quickly resulted in $800,000 in savings.

Heller was named a Responsibility Leader? this year because her work has resulted not just in bottom-line savings, but in an increase in the ability of workers to do their jobs safely, and without fear of injury.

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Giving Drivers Feedback

Following this soft launch of ZFI, Noble and colleagues talked about the product with risk and insurance managers and at conventions, and let customers know it was coming. The product received its official launch earlier this year with announcements, advertising, and promotion through distribution channels. Zurich is rolling out the product to its customers around the world.

« There are several telematics offerings in the insurance business, and motor fleet insurance in the future will be built around some of the matrices that come out of telematics, » Noble said. « It’s going to be very widespread. But no one is doing this as a total risk package.

« What I was stressing in the development process was that we wanted to do this, not to skim the surface, but to dig down into what the customer was doing, » Noble said. « That’s part of what we do and what sets you apart. »

Noble said that the effect ZFI will have on how people drive for a living will be dramatic, as it « does completely change the playing field. »

« We know that telematics is a solid and a very effective tool for both reducing the frequency of accidents and reducing overall operating expenses, » said Jim Breitkreitz, vice president of corporate client services in risk engineering. « The secret to making it work is that you’ve got to have management involvement. That is one of the things that separates what we do with telematics as to the way it is sometimes implemented. »

Though not a « silver bullet, » fleet managers who use the tool for « continuous improvement, » and companies in which management is engaged and giving drivers feedback will see this telematics innovation have an effect on lowering accident claims, Breitkreitz said.

« It’s not there to be used in punitive ways, and you need to explain this to employees, » he said. « When employees see that the reason this monitoring is taking place is that the company is concerned about their safety, then their attitude changes. »

« It’s very gratifying to see it out there, to see it working, and to understand that it has the potential to change the insurance industry and how we do things and change people’s lives and how safely they operate their vehicle, » Noble said. « When I think about my role in that, it’s a very gratifying feeling. »

– Lynn Rosen

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A Deserving Six

We had many highly qualified applicants vying for the Risk InnovatorTM award this year so we decided to cite a few of the best who weren’t selected for the award. The following six people deserve to be recognized for their diligent risk management work.

Nonprofit

Emily Cummins

Director of Tax and Risk Management, National Rifle Association of America

Ever wonder how the NRA has become so powerful and effective? Maybe you ought to thank Emily Cummins who keeps the organization focused on high-dollar contributions, those of $50,000 or more. To do that, she consolidated the traditionally siloed tax, insurance and risk functions in her organization. She even added fund-raising risk management to the organization’s strategic risk management approach.

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Aviation

Susan Emerson

General Manager, Workers’ Compensation and Disability Claims Management, Delta Air Lines Inc.

Susan Emerson is the visionary leader behind the continued evolution of Delta’s comprehensive workers’ compensation and disability program. The jobs many Delta employees perform daily are physically demanding.

In the face of these challenges, Emerson and her team started the HealthCentral initiative.Launched as a pilot program at Delta’s hub in the Hartsfield International Airport in Atlanta, HealthCentral allows employees to receive athletic training and physical therapy onsite so they can immediately address work-related stresses before they escalate into disabling injuries.

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Technology

Eric Robinson

Vice President of Special Projects and Business Development, CHSI Technologies

Eric Robinson led the development and launch of CHSI Connections? Management System, which helps managers of alternative risk transfer vehicles–such as insurance captives, self-insured organizations, risk pools, and risk retention groups–to track coverage, policies, and member information. As such, it is a unique technology product specifically designed for the alternative risk transfer market.

In the past, many products relied on multiple systems, databases and spreadsheets, as well as manual, paper-based processes to collect and manage data. As a result, alternative risk transfer administration was often costly, time-consuming, labor-intensive, and fraught with errors.

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Technology

Aaron Shapiro

Executive Vice President, Origami Risk

Aaron Shapiro has helped lead a change in the risk management industry’s expectations of the role of risk management software for collaboration between risk managers, brokers and financial officers. He was convinced that a RMIS system can and should serve as the collaborative platform for all parties to work in sync. For 20 years, RMIS systems typically came up short of serving as a reporting engine to provide data used in external spreadsheet models for critical processes like renewals, calculation and allocation of true cost of risk, and board level analysis. Shapiro led Origami’s product team to develop tools to help fill these gaps.

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Manufacturing

Laurie Solomon

Director of Risk Management, The Coca-Cola Company

On the verge of her 2010 policy renewals, Laurie Solomon was handed a challenge that would have tested the mettle of any risk manager. She learned that the Coca-Cola Co. was on the verge of acquiring Coca-Cola Enterprises in a $12 billion deal, but nobody at her company could talk about it. Making do, she sprung into action and assembled her team to see how her company’s risk profile would change. The two companies had entirely different approaches to risk financing. Coca-Cola’s risk management strength was risk financing and insurance procurement. Coca-Cola Enterprises’ risk team was strong in workers’ compensation and automobile liability claims. Solomon pulled the two teams together to put their mutual interests first to mitigate risks.

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Public Sector

Bruce Wollschlager

President & CEO, Connecticut Interlocal Risk Management Agency

Bruce Wollschlager came to the rescue of several municipal organizations by creating a risk pool for municipalities and school districts in Connecticut. The agency, under Wollschlager’s direction, has been able to achieve $21 million in medical cost savings and pass the savings onto its member owners. Return-to-work, driver safety, subrogation recovery and litigation management are some of the categories in which the Connecticut Interlocal Risk Management Agency has been able to serve its members.

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Giving Gift Cards

The second major advance achieved by Katersky and his staff was a novel notion, indeed.

They recommended to senior management that BJ’s gift cards be distributed, as part of the general liability resolution process to generate additional goodwill during a potentially frustrating time.

« The gift card was seen as a victory by the member and it was a victory for us because there was no cash outlay like in a claim, » Katersky said. « And we knew that when people got a gift card they would come back to the store, so now we’re hitting customer retention. »

Katersky said that because people shop at the same BJ’s club most of the time, he and his team didn’t want to create a bad feeling between local management and the member, so they took the process away from the club. « That way the club didn’t have to get into a fight with the member, » Katersky said. « The club was not good at investigations, they were better at running stores. We would tell them when things were resolved and to please look for the member at the member’s next visit. »

Another key ingredient in the gift card program, he said, was that a letter was sent with each gift card. « We did not ask for a release because then it became a claim and people would hire a lawyer to review the release and before you know it you would have more lawyers in this thing, which we didn’t want, » Katersky said. « So we took a position that these are relatively small dollar matters and we would try it without the release to see what would happen. And nothing ever happened, so it was great. »

Of some 400 events that occurred last year, 320 to 350 of them were resolved without incident.
« Ed Katersky is an awesome risk professional, » said Joanne Heslin, vice president of Willis of Massachusetts. « He’s very bright. He likes to try new things. He’s ahead of his time in many of the things he does. He’s very good at forming partnerships. He very successfully trains people. We call him the professor. »

– Steve Yahn

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People: Weak Security Link

He started his own security company, CorpNet Security, in 1998, providing « white hat hacking » services to clients looking to spot weaknesses in their systems.

Throughout, he said, he came to realize that « people are the weakest link » in any security system, and that there were few tools available to deal with threats from an institution’s own employees or from its students.

He founded Awareity in 2002, and the first product the company launched was a software platform called Managed Ongoing Awareness and Trust, or MOAT.

MOAT offers web-based employee training and documentation for compliance with an institution’s own policies and with laws like the Health Insurance Portability and Accountability Act and the Family Educational Rights and Privacy Act.

From there, Shaw developed TIPS. About a dozen schools have adopted the system so far, he said, though its applicability extends beyond campuses. A handful of healthcare companies and banks also have implemented it, he said.

TIPS may prove especially useful for banks, he said, in preventing liabilities that could arise from the whistleblower provisions of the Dodd-Frank financial reform law.

– Dan Reynolds

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The Pillbox Defense

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The Double-Edge Sword of the New Healthcare Landscape

As the healthcare and insurance sectors prepare for big changes in healthcare laws, experts say more transparency might also lead to unwarranted malpractice claims.

While the Patient Protection and Affordable Care Act (the Affordable Care Act) was enacted in 2010, many provisions–including requirements that healthcare providers collect and report more quality-of-care data–won’t be fully implemented for several years.

Those mandates, however, could create professional liability problems for those that fail to begin preparing immediately.

Under the Affordable Care Act, the public will have access to more information that could be helpful in selecting healthcare providers. But that additional data also might give plaintiffs’ attorneys another tool to build what in some instances could be unwarranted malpractice claims.

Meanwhile, providers’ eventual reliance on electronic health records to manage their growing data collection and reporting responsibilities means they will have to develop protocols that ensure patient data are recoverable as part of the discovery process in lawsuits.

The new law’s requirement for greater transparency of data on provider performance builds on a movement sparked by the Institute of Medicine in 1999, when it published a report on medical errors, said Emily Rhinehart, vice president and division manager of global loss prevention in the healthcare division at Lexington Insurance Co. The report, To Err is Human, estimated that up to 98,000 hospital patients die annually because of medical errors.

Since then, the Centers for Medicare and Medicaid Services, the largest purchaser of healthcare services in the United States, has been a key force behind a growing number of reports on the delivery of healthcare, Rhinehart said.

For example, the CMS in 2005 launched its Hospital Compare website–an online tool to compare hospitals’ quality of care and survey ratings from patients–and has since increased the site’s data and performance reporting requirements.

Many states now require that hospitals report adverse events, which the National Quality Forum calls serious reportable events. Pennsylvania and Minnesota publish serious reportable event summaries for each hospital within their respective borders, and more states can be expected to follow suit.

Thirty-seven states also require hospitals to report information on healthcare-associated infections, and several states publish the aggregate data. Pennsylvania publishes infection rates by hospital.

More data on the quality of care physicians provide also is becoming readily available. For example, the CMS recently launched its Physician Compare site as a « find-a-doctor » resource. The site is expected to add data related to, among other things, outcomes for specific diagnoses–such as diabetes and hypertension–within the next few years.

Additionally, the CMS is developing Physician Quality Reporting measures. Current drafts include 240 measures of both process and outcomes of care.

From the medical liability perspective, healthcare providers are concerned that plaintiffs’ attorneys might try to distort information about outcomes or infection rates, or cite information out of context to create malpractice claims.

As a result of this greater transparency, even the most skilled professional providers who routinely treat more high-risk patients than their peers with less severe patient-acuity rates could become key targets for the plaintiffs’ bar, said Brad Cox, senior vice president and healthcare division executive at Lexington. Plaintiffs’ attorneys will be able to mine all of this data for inconsistencies among peers, Cox said. Once inconsistencies are found, attorneys could search for plaintiffs to sue a medical provider.

If transparency is the goal, then reported data needs to be protected from this type of misuse, said malpractice defense attorney Chad Brouillard of Cambridge, Mass.-based Foster & Eldridge LLP.

Meanwhile, to manage this growing volume and complexity of reporting, healthcare providers will have to turn to electronic health records, which the Affordable Care Act encourages.

Implementing electronic health records eventually will improve providers’ ability to capture and store information on individual patients as well as aggregate data for quality reporting. It also will assure that the health record is available any time to any provider with access to the electronic health records system. Such access could reduce errors, since past history and diagnostic results will be available to current providers, Rhinehart said.

But while electronic health records have many advantages, they also pose liability concerns that keep evolving as technology does.

For example, inaccurate or incomplete data entry as well as copying and pasting records inconsistently can lead to liability. User error related to computer order entry systems already has been identified, Cox said.

In addition, until these software products are standardized, which should improve efficiency in a clinical setting, poorly designed or implemented electronic health records can create liability exposures, Brouillard said.

To mitigate their malpractice exposures as data collection and reporting expands, physicians and especially boards of directors for health care facilities must become more engaged in the process. They should develop policies to help ensure that:

– Their electronic health records systems accurately capture and report data, including adverse events.

– Negative trends are identified and addressed and all follow-up is documented.

– Peer review is strengthened to identify and improve poor performers.

– There is appropriate training on and adherence to electronic health records policies.

– Performance improvement, risk management, patient safety, the medical staff and the board’s quality functions are coordinated.

Much of this new volume of electronic data could be pertinent in a malpractice case, so providers also must develop protocols to ensure they retain appropriate data. That includes email communications between providers and data related to various systems, such as laboratory, pharmacy and imaging systems.

Developing discovery protocols and implementing data retention systems could be expensive. But failing to, and thereby running afoul of a court order to produce the data, could be even more costly.

To help ensure they meet their discovery obligations, providers should develop and follow a written policy that meets both state and federal discovery rules. At a minimum, the policy should:

– Address all types of data the provider creates, receives and stores.

– Contain a procedure for executing a court’s legal hold on data, which bars data destruction, even under an auto-deletion process, and forbids any further modification of the data.

– Detail how legacy data will be safeguarded after an information technology system has been retired.

– Name a custodian responsible for executing the plan.

Courts will not look favorably on defendants that allow employees to decide what data to retain absent written guidance or organizational policy.

More information on Affordable Care Act’s effect on the medical professional liability insurance market is available at www.lexovations.com/healthcare.

(The above piece is part of our continuing Perspectives series designed to highlight key products and services to our readers. This paid-for Perspective was written and edited by Risk & Insurance? on behalf of our marketing partner. Additional Perspectives can be found on our Web site at www.riskandinsurance.com/.)

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